This is a bit ‘behind the scenes’, which I don’t seem to do a lot of because I’m normally clinging on by the skin of my teeth! By happy chance, Elle (@elles.designs) who is a recent grad in MA Performance Design from University of Leeds, had asked me a couple of times if there was anything she could do, to get involved.
I said, ooh, maybe you could design the stage for Anna Newton and Erica Davies? She’s blown me away - her moodboards take into account Anna’s very minimalistic and neutral style, alongside Norfolk Gin’s iconic very simple but effective illustrated packaging. Erica is of course into very bold, bright and clashing prints, however they both specialise in managing and tailoring your lifestyle to suit you.
Elle Maxwell Wood
We decided on a design and Jarrolds agreed that she could shop the store to create the moodboard. Yesterday we took the sketch into homewares, and matched up products with the sketch. Hopefully it will look like this on the night - we won’t know until about hour before!
If you’re in the industry, Elle is at @elle.designs. She is a scenographer, designing for performance and events, currently based in Yorkshire. Her website is here.
Some of the moodboards
