Setting up a food brand - Suzy Smith

How did you come with the idea Suzy?

I came up with the innovative idea for Bace Foods when my son was weaning. I was trying to give him food that would get his palate used to a variety of flavours, and made purees that I weaved into family meals, like soups and chilli. It meant they were all getting the veg they didn’t normally eat.

 Founder Suzy Smith

Founder Suzy Smith

When did you launch?

We’ve been going for only seven months now.

What advice would you give a parent about to set up a business different to their previous job?

Talk to people who are already doing it, people are so helpful. Do as much as you can yourself. Don’t wait - lots of people think they need to write a business plan and delay launching for 6-12 months, we advise to just launch. Get feedback, and tweak as you go. We’ve done over 30 shows, it has been a rollercoaster! We sometimes wonder why are doing this, and then the creativity, the freedom and ownership feels good.

How do you manage the business round the school run?

We literally pack up the van with all our equipment two mornings a week after the kids are at school, we head to our kitchen and produce as many pots as we can. The other days (and nights) of the week, we’re contacting potential stockists, building our social media, devising new recipes, planning and actually, we never really switch off!

More info here