Norfolk Gift Edit

Come and celebrate the creative, inspirational, entrepreneurial, hardworking families in Norfolk by shopping thoughtfully this Christmas.

This carefully curated edit has been created from a chance conversation about the incredible toys Natasha at NimmyNook Wood makes around her kids, and maybe we could showcase some of the other brands being built in our community.

Once you’ve had a browse and supported the small businesses of your choice, pop over to, where you’ll find a Small Business Saturday - The Directory, which reaches further afield across the UK.

There are other ways to support small businesses too…it means the world when you recommend them to your friends and family, and when you follow, like and comment on their social media posts, more people become aware of their brand.

Please send this guide to partners, grandparents, aunts, uncles and friends and pick out things for your own Christmas list!

Product download from Sali Hughes in conversation with Sam Chapman

 Photo by  Emily Gray Photography , at Jarrolds

Photo by Emily Gray Photography, at Jarrolds

My friend Carly and I have gathered our scribbled notes from last night at Jarrolds - not everything, so I will happily add anything else you remember…The links are just to the brand websites, no affiliates. Here we go:


How do I stop my mascara smudging? Need to use a tubing mascara which is not oil based, it is plastic so it coats your lashes in water-resistant, tube-like enclosures around each individual lash which can only be removed by warm water. The trick is to use a ‘big slaggy mascara’ underneath, then cover with a tubing mascara. Tubing mascara recommendations were Clinique Lash Power and Lancome Double Wear





How to stop feathering on an older lip: use a lipliner. If worried about it looking too obvious, use a clear lipliner or try Guerlain Liplift



  • We heard about forgotten heroes like Poison, and timeless fragrances like Chanel No 5

Hair dye

  • Sali was asked about hair colour (she is allergic to PPD). She is trialling new products at the moment (skin tests). You can go lighter as bleach doesn’t contain PPD but not darker

Primer recommendation

  • Charlotte Tilbury Flawless Filter. Others have too much silicone which makes it pull

Foundation for spotty skin

Neck and jawline

  • Do you need a specific neck cream? No, but make sure you’re using your serum and cream from the bottom of the neck up. Try Vit C in the morning and Retinol at night. Do Face Exercises from Youtube

About diversity

  • Every single brand is obsessed with diversity and sustainability. Fente, Estee Lauder, Nars, Hourglass, Bobbi Brown and Mac all received shout outs for diversity

Products that Sali would include in Pretty Iconic, if writing it now:


6 stealthy ways to bring beauty back into your life again

6 stealthy ways to get beauty back into your life.JPG

When I was tagged into a post about Sali Hughes doing a book tour, I realised I hadn’t even thought properly about beauty products for a year, apart from an emergency lipstick purchase (you can’t meet Mother Pukka and not have a red lip, in my eyes). Two small kids, setting up a business, moving house, freelancing and trying to be an adult took up the time (humble brag alert).

Without sounding like a cliche, I had of course my staple dark-eye-hiding concealer and colour-boosting trusty Bare Minerals foundation but I didn’t know what had changed, what was new, who was Bobbi Brown (joke!).

What if Sali opened my eyes to this world again? (she has). What if other women feel the same (you do!). When was the last time you leisurely browsed a make up brand IN REAL LIFE?! When did you last shake up your make up?! Exactly.

I am not going to say this is how I ‘treated myself’, or ‘pampered myself’ as ALL women should find a few minutes to themselves each day.

SO. 6 ways to edge beauty back into your busy, juggley life:

1 Read the archive of Sali’s articles at The Guardian. Just google her name plus the needed product type and you’ll be faced with a range of very bank account friendly options to luxury products. Here is a handy link to her entire back catalogue.

2 I was going to say, buy a ticket to see Sali Hughes in conversation with Sam Chapman. But it’s sold out now! 140 people are gathering next week at Jarrolds. Pretty Iconic (I have the new paperback version) is a bit like a blast from the past, a chat with a friend and the start of a wish list. Anyone else remember having a tube of Rimmel Hide the Blemish in high school? Or realising that YSL Touche Eclat on under eyes made them appear a bit ‘different’ in photos vs real life? You can buy the new book at Jarrolds (online link coming).

3 Along with over 2m other people, watch video after video of Norwich mothers Sam and Nic at Pixiwoo, their makeup tutorials are utterly mesmerising. Also LOOK…Nic did a ‘Mum on the Run’ tutorial 💁🏽‍♀️.

4 Watch Sali Hughes in the bathroom with Lily Allen. And Caitlin Moran. And Charlotte Tilbury. And Caroline Hirons. And Bobbi Brown. Here.

5 See Haylie @haylieclarkey__, she is the Senior Lead Artist at Charlotte Tilbury in Jarrold. You can pick up a quick trick in 15 mins, or a transformation makeover. I was in for a transformation makeover for my birthday, and learnt about what products are good for me, why, how much passion Charlotte put into the product development and I could pick ‘a look’.

 My bestie Emma and me, footloose and fancy free on my birthday. Best pic I have of my transformation by Haylie.

My bestie Emma and me, footloose and fancy free on my birthday. Best pic I have of my transformation by Haylie.

I walked away with a few products and some samples, and my absolute favourite is the Magic Cream. It’s like using pillows of deep, enriching rose scented heaven. You can book in here.

6 Have you heard of Caroline Hirons? My friend told me all about her. I studiously examined her website to learn all about double cleansing, serums, night creams, day creams. Now THAT is investing in yourself. You might think what a load of faff, but I find I’m living my best life when I actually do this little routine. Often I don’t (very often) - a tip from my friend Gemma is to do it when the kids are in the bath. #everyoneiswinning #notexactlyrelaxing. Here is a link to Carolines cheat sheets.

I know I said 6 tips but what about all the beauty experts we have in Norfolk?! Here is a list of some I know, if you’d like me to add you, send me a quick email, more than happy to expand it!

Have fun, let me know what you find and do, let me know any tips! Emma x

Fashion Re:Boot: what did you miss?


This time last week we were basically running 🏃🏽‍♀️around at the Narthex getting ready for @fash_reboot, our brilliant stall holders were to arrive soon, followed by 165 shoppers 👀!

There is a full write up and gallery here (photos by @emilygrayphoto, stories and posts by you, and some photos by aspiring fashion student @nancymayrockey) and @the_long_blonde articulated what I love about the event better than I can “I met some really beautiful people. 
So many girls smiling + complimenting each other. Was really lovely to see ❤️”.

Of course the other great thing was the haul I bought 🙌🏻 


NORWICH: Win New Years Eve Tickets

Win NYE Tickets.JPG


The ticket includes a welcome drink, a luxurious dinner buffet, entertainment and a glitter bar all with a Gatsby theme. To enter, please email the answer to this question “Name one of our private dining rooms” which can be found on the St Giles House Hotel website. Competition closes 8th October 18:00. Terms and conditions are here.


Live in the TW postcode area? Fancy a night off? The Turks Head and We Got This TW have teamed up to offer a meal for two, bottle of wine and two tickets to An Evening of Empowerment -

To enter:

a.     INSTAGRAM entrants must follow @wegotthistw and @theturksheadtwickenham like the GIVEAWAY photo, and tag a friend that you'd like to bring along.

b.     FACEBOOK Simply LIKE our Facebook pages wegotthistw (if you don't already), and LIKE The Turks Head Twickenham and LIKE the competition post. Shares also welcome, but not a condition of entry.

c.     EMAIL: email with GIVEAWAY in the email title

Terms and conditions are here.

An unresolved look at working and motherhood

 Please follow @emilycoxhead!

Please follow @emilycoxhead!

"According to the Office for National Statistics, the number of working mothers in England has gone up by more than a million in the past two decades, which means there’s a lot of us who grew up without a roadmap for how to do this" says Hadley Freeman, which explains why a business like We Got This (Sometimes!) exists, and why, when women just stop, they wonder is this the "right" way?!

I figured I may as well be honest...I've drafted three or four posts throughout our first school summer holidays ranting, pondering, deliberating about how to manage work and motherhood. It is an 11 week period of abnormal routine, as my daughter started summer super early and doesn't start full time school until the 20th, it has probably been the longest time I've felt not in control of my time. We've been lucky with friends to swap time, which has helped. Each time I stopped myself publishing a post as I don't want to appear ungrateful for anything, but I am right - the system is broken, how can we move it into a space where it works?! Millions of parents accept the juggle of working and school holidays, a friend takes two weeks off, her husband takes two weeks off, her own mum takes two weeks off to create an affordable summer. That's not do-able for everyone.

I've gone from thoughts of retraining as a teacher to be able to have stressless summer holidays, panicking about how to freelance with no after school care and trying to reassure myself that I could fit it into three days in school hours (I wouldn't be able to), to giving up work (we couldn't afford that), to economising, to appreciating the little guys much more than ever, to actually working for a corporate team from home for a ten day project (that's a whole other post) to decluttering wardrobes and my office to feel 'ready for a new term'. We had a week where our youngest was poorly, so that week we were still paying for nursery which we couldn't use, and I couldn't work to pay for it as I was looking after him. I understand the commercials for nursery but it doesn't feel fair. In the end, surrendered, gave in, and worked minimally for a few weeks. Which was the right decision but feeling very behind. I've also realised it wasn't just having two children that made me pursue a different road, school life is as big a puzzle to juggle. 

My daughter has left pre-school and just started primary school which threw up so many emotions and thoughts - she was fine, her school is great and her teacher is lovely. There is a sketch I saw recently which exactly illustrates what happened in my head with this:


It has been a busy summer, when you're with your kids you don't REALLY talk, even with friends - maybe that's why my googling has gone wild! 

SO. Here is my reading list so far. My intention is to create a conference type event next year with a gang of like-minded women, for businesses in this area to open the conversation around actively bringing women back into the workspace, for example job sharing senior positions seems to be non existent from what I can see. I've contacted London job sharing agencies to request extending to Norwich but not heard back. There is a team brewing, I've ideas about key speakers and feel it is IMPORTANT. Manchester is all over this in a big way. We have had one Mother Pukka event, which was crucial and brilliant - but as we realised, the 120 women in the audience KNEW. 

The answer categorically is NOT 'just give up working'. For many reasons it is not an option, and also why train, study and build a career for it to slip away *if you don't want it to*.

What I've been reading:

Incredibly honest from the writer of one of my favourite shows, The Affair: The truth about being a working mother - Red Magazine

"And after they’re both dressed and fed and their bottoms are wiped and their teeth are brushed, I get to actually leave my house and go to work. Where I get to make up stories about characters I love. With other people I love. Which is something I have done since I was a child for fun – but now they’re paying me to do it. So, I obviously don’t have an answer to the paradox of working motherhood. And I’m sure I never will.
But I have learned a few things along the way that I didn’t know when I began. Firstly, this is hard. Even for very tough people, it is very hard.
Secondly, reach out to your friends. That’s why you let them puke in your car back at university and you didn’t make them get out and walk home. Because one day, they’ll pay you back by sleeping over at your house when the power goes out and you have two small children and you’re afraid to be alone.
Thirdly, be kind to yourself. Treat yourself like someone you really care about. If you’re hungry, eat. If you’re tired, sleep. If you’re sad, cry (that’s what showers are for). And finally, don’t be afraid of your own story."

Why working mums are being sold an impossible dream about work/life balance — and how to set the record straight - The Times (you can sign up for one free article a week)

"Longer term, though, we have to decide what kind of a society we want to live in and what value we really put on family life. If it’s anything close to the glowing words most politicians use to express the high regard they have for “hard-working families”, then we really do have a lot of work to do — in business, in education and in policy.

Until then, if you’re drowning in work and family and think you are alone, at least know you are not. There are lots and lots of us out here. And there are some answers, however imperfect, to be gleaned from the experiences of those who have gone before. You just have to look harder for them than you might realise.


  • 72% of families in England have both parents in employment (ONS 2017)
  • 30%, the average wage gap between mums and dads by the time their child is 20 years old (IFS 2018)
  • 21% of mothers say they feel guilty most or all of the time — 87% feel guilty at some point (NUK 2016)"

Small business spotlight on: Don’t Buy Her Flowers - Marketing Vision

"Work out what success is for you and write it down. It’ll be different for everyone. As well as financial and growth objectives, if success includes being able to take your kids to school, or having holidays, or a daily run for your sanity, remember that. It’s your success." Steph Douglas

How to have children and a career and stay sane(ish) - Management Today

"And sometimes women who really enjoy their first maternity leave, perhaps thinking that motherhood comes pretty naturally to them, hate their second maternity leave if it follows within a few years. Unlike the first, which enables full attention on one baby, the second makes them feel ripped apart by the different demands of a baby and a toddler. This can trigger a personal crisis along the lines of ‘I thought I was a career person but had a baby and realised I should be an at-home mum but now I find that I’m not good at that either.’

'I couldn't have it all' – choosing between my child and my career - The Guardian

"I peered at the other women on the train. Their makeup and hair was perfect, they were on conference calls and it wasn't even 8am. I felt as if society were telling me I had to try to be the perfect worker Monday to Friday, the perfect mother every weekend, and toned, healthy woman all year round. Oh, and, of course, wife, friend, sibling and daughter."

Spot the working mother: happy, busy, and still treated as the caretaker - The Guardian

"So here’s my wish for the next International Women’s Day: as well as exhibitions about working mothers, there will be ones depicting fathers doing the school run; male bosses will write articles about the long-term benefits of accommodating women so devoted to their jobs they return to them after giving birth; and no one will take it as a given that it’s the mother who goes part-time after having kids. Because I love the photo of me with my boys, I really do. But if we’re talking about working mothers without looking at the role men have to play, we’re seeing only half the picture."

My current position is much better than it was this time last week, when I thought I had no after school options...the school club was full from the start, the childminders are full and I guess the next path would have been looking for a babysitter. It has been resolved - our council have thankfully funded some more spaces in the after school club. If you're happy to blog about how you make work and motherhood work for you (with school children, as day nurseries are SO EASY compared to school!), I would love to publish it.

Flexible working progress

After Anna Whitehouse visited Norwich in April, I received lots of stories from women whose husbands worked for flexible employers, which is brilliant. I met a lawyer friend who has started working for a forward thinking firm in London, who is conscious of the 'missing women' in law. Did you know Theresa May said at some point that it is her vision that every business will offer flexible work without it being a thing?

In the meantime, in the words of Hollie de Cruz: "Whatever you want to do – go back to work, be a full-time mum, volunteer, make stuff, write, sing, wonder – that’s what you should do, and the only way you’ll know is by letting it come to you when the time is right, and by getting in touch with what you feel...Resist the temptation of comparing yourself to the woman next to you. Stop the glorification of busy. Remember you are doing a great job and you are exactly what your child needs."

Win Afternoon Tea at St Giles House Hotel

Are you aching for adult company? It is the summer holidays after all. Well, here is a little treat. St Giles House Hotel are giving We Got This (Sometimes) followers the chance to win Afternoon Tea for Two worth £30! 

Enter on E-mail - email me with the words Quality Time to enter

Enter on Instagram and Facebook too. 

Click here for terms and conditions. One prize only.